With a little help from my friends

Art for art’s sake is fine. But art for making a living is even better. How do you turn your ideas into viable productions and secure the future of your company? Sarah Ford, internationally active dance producer, gives the low-down on practical assistance and the legal and financial implications of performer-producer-presenter relationships

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When a very talented Australian dance company recently asked me to elaborate on the “very juicy carrot” of the possibility of international co-productions I had dangled before them, I admit I felt a pang of guilt at having mentioned something that could perhaps take years to achieve. On the other hand, it is not entirely impossible. But why do companies want to have international commissions and co-producers? After all, this company has no trouble raising national funding to create its own productions.

Isn’t it enough to simply organise an international tour? Doesn’t this in itself create sufficient publicity and recognition?
Well, the answer is simply “No.” Having several international organisations putting their names to your new production is very attractive to artists. It shows a great deal of confidence in those artists’ future productions. It raises their profile on the international stage, and: the company is no longer a one hit wonder.

Why co-producing?

So, having dangled the juicy carrot, how can it be achieved? My initial reaction was to put things into perspective and to be realistic. Why is it so hard to get international co-producers involved in a new project? A ...

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Tanz Dezember 2006
Rubrik: Co-Producing, Seite 68
von Sarah Ford

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