Gold Standard

Johanna Bormann has two workplaces. One is easily accessible; it's her home: home offices in Berlin and Munich. The other is on the dance floor—either at the opera house, the theater, or the museum. I can easily imagine her doing "people business": elegantly dressed, alert, cheerful, and well-informed, she cultivates her business relationships before and after a performance or an exhibition opening, expanding her network. Having worked with the agency "Sponsorplan" since 2011 (she founded it together with a partner), Johanna Bormann considers personal conversation to be enormously important. According to her, artists and artistic directors often underestimate this:

"Cultural institutions are most successful in finding sponsors when the head or someone they trust personally takes care of ...