If an inexperienced person hits their thumb with a nail, it's often the hammer's fault. The same applies to crowdfunding. If the first attempt fails, many give up. In the independent arts scene, hardly anyone has dared to try such a financing model so far. No wonder. It's really not easy. But it is doable. However, everyone who wants to raise money this way should abandon the idea that crowdfunding is a money-printing machine. Instead, the crucial point is: Only those who use the hammer correctly will successfully drive the nail into the wall. In other words: You have to know how it's done. Of course, it still remains a risk factor.
All or Nothing
This is crucial to remember, as crowdfunding operates on an all-or-nothing principle: If the predetermined funding threshold, i.e., a minimum ...
